Case Study | Streamlining Membership Applications: A Success Story from Burleigh Golf Club

Posted: 12th November 2024 in Case Study, Latest news

Burleigh Golf Club, on Queensland’s Gold Coast, are one of dozens of clubs enjoying the benefits of MiClub’s online membership application sign-up form.

Fully integrated to the popular cloud-based MiMembership member management system, the addition of the online membership sign-up form has proven extremely popular in assisting clubs to streamline their operations in providing a seamless and efficient membership application process.

At Burleigh Golf Club, the MiMembership online sign-up form allows prospective members to join the clubs’ current waiting list for Full Conditional, 6-Day, Limited and Youth Membership categories, or apply (pending club approval) for Juniors, Cadet and Burleigh Birdie Social Lady memberships.

In a trend consistent with many other courses across Southeast Queensland, the club has a membership waitlist of approximately 550 applicants for Full Conditional, 6-Day, Limited and Youth Membership.

According to Shane Tempest, Assistant Manager at Burleigh Golf Club, the new online sign-up form has significantly reduced the amount of data entry and management required, allowing staff to focus on more important tasks, improve administrative efficiency and member satisfaction.

The club indicated that the convenience of a streamlined online application, which includes invoicing and online payment as part of a fully integrated single transaction, has greatly assisted in keeping waitlist category applications buoyant at around 150-200 a year, even with the introduction of a $200 membership application fee.

The completed online form is fully integrated to the MiMembership CRM, and fully customisable to allow integrated online payment at the time of application or allowing the club the option of completing the application process manually by accepting and approving the form submission within the MiMembership CRM.

Both the pending approval and auto approval options facilitate the entry of the new or prospective member into the system without having to re-enter personal details or contact information.  

As is the case with the Burleigh Golf Club setup, the sign-up form can be embedded into the club’s website (including mobile), or it can also be made available on other digital platforms such as touch screen kiosks or tablets within the clubhouse or via the MiClub club app platform.

____________ 

For more information on the MiMembership online membership sign up form, visit the MiMembership website  or contact our sales team via sales@miclub.com.au or by phoning 08 9444 5300.

Burleigh Golf Club was founded in 1950 and is centrally located near Miami Beach on Queensland’s Gold Coast. Burleigh Golf Club is a private members club offering first class golfing and clubhouse facilities and has been using MiMembership with integration to MiClub Golf since 2021.

The club added the MiMembership Sign-Up module in 2023.