New EnquiryBot increasing Australian golf club enquiries by 240%
Posted: 19th March 2020 in Marketing and communications, Website design
UK based EB Technology have launched EnquiryBot, a next-generation website Chatbot. More akin to a top-performing sales executive, EnquiryBot behaves like a website enquiry engine, interacting with visitors and showcasing what clubs have to offer, while gently nudging visitors towards enquiry with a great interactive experience. The system then organises the pre-qualified leads using a simple management reporting dashboard. The technology is designed for clubs who want to increase leads and lead quality, whilst simplifying their sales process. In Australia, the technology is available through MiClub, the golf software solutions company.
Chris Little, National Account Manager for MiClub, explains that “Golf customers want a personalised experience online that’s every bit as good as the experience they’ve come to expect offline. EnquiryBot makes it possible to engage web visitors in a way that feels natural, is useful to them and less onerous to those responsible for converting enquiries to sales. Venues so far have reported a boost in enquiries for memberships, corporate and social golf groups, weddings and events. You get more enquiries, more sales and it’s much less hassle for everyone involved.”
EnquiryBot is already in use around the world. The same team are responsible for Golf Marketing University and their experience and sector knowledge to configure and deploy the customised technology, typically within 48 hours. On average, this increases the volume of enquiries by an impressive 240%. Website interactions have been equally impressive, with 37% of visitors choosing to engage with the technology and 10% submitting their data. Because EnquiryBot is fully automated, it can process enquiries 24/7 without commercial teams having to lift a finger. The team have found that 35% of enquiries are generated outside of business hours. Compatible with any website, and fully optimised for mobile browsing, EnquiryBot is secure and compliant with data protection legislation. EnquiryBot also has an API that allows integration with existing commercial systems, including calendars, booking and payment technologies, helping to facilitate sales and allowing performance to be analysed against other sales channels.
EnquiryBot’s Adam Smith concludes “EB helps golf clubs and resorts drive more sales enquiries from their existing website traffic. It behaves like a PA to web users, quickly showcasing the available membership, society and function booking options that are open to them. We’re finding that the technology appeals to club managers. The additional customer insight we can supply via the management reporting dashboard really helps clubs improve their overall sales conversion rates too.”
For a demonstration of EnquiryBot, please contact enquiry@miclub.com.au
